01
Brief
Smart gadgets,
one place to buy them.
Tech1Mart is a consumer technology retailer based in Sharjah, UAE, selling smart gadgets and accessories, from wireless microphones and earbuds to chargers, phone coolers and desk gadgets. KHP was asked to build its online store, its printed kit and its social media around one promise: One Technology Stop Shop.
02
The Challenge
Same products,
a store to trust.
Gadget retail is crowded and fast. The same products are sold by many shops, so buyers choose on trust and on how clearly a product is shown. Tech1Mart had to look like an established store rather than a marketplace listing, and explain each product's use in a single line.
03
Our Approach
Navy, white
and one blue 1.
Step 01 - Website
An online store in white and deep navy, with the product lines (Air Wave, Mini Pods, MI-2, WireFree) on a bar under the menu and the new launches beside the hero: The Power of Clear Sound.
Step 02 - Printouts
Business cards, a letterhead, an envelope and a presentation folder in the same navy, carrying the wordmark with its blue 1 and the line One Technology Stop Shop.
Step 03 - Social Media
One product per post, set in a premium Dubai interior with one benefit line: a mini phone cooler, a desk vacuum, a 3-in-1 wireless charger, a face-tracking phone holder and a wireless lavalier microphone, in English and Arabic.
04
The Result
One store,
every gadget.
Tech1Mart now sells with one clear, premium presence: an online store that puts its product lines a click away, a printed kit that makes a young retailer look established, and a feed that shows each gadget in use with the one line that sells it.
