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TRL TRAVELS AGENCY: Brand Identity, Website & Social Media case study

Client

TRL Travels Agency

View their work

Involvement

Brand Identity, Website & Social Media

Deliverables

  • Brand Identity
  • Company Profile
  • Printouts & Stationery
  • Website
  • Social Media
  • Campaign Visuals

Results

TRL now meets travellers with one recognisable brand from the first post they scroll past to the search box on its site: a mark drawn from a flight path, a navy and red system, and a set of assets that sell a destination and the agency behind it in the same breath.

01

Brief

Travel. Roam. Live.
A brand to match the line.

TRL is a travel agency based in Dubai's Jebel Ali Free Zone that designs curated journeys, from luxury escapes to adventurous expeditions. KHP was asked to build the brand from its mark outward and carry it into a company profile, stationery, a website and a social feed that sells destinations in Arabic.

02

The Challenge

Selling the experience,
not the ticket.

Travel is sold on noise: lists, trends, reviews and reels, all telling people where to go. TRL needed a brand that stood for the experience of a trip rather than the price of one, and still looked trustworthy enough to hand a booking to.

The identity also had to stretch, from a business card to a booking search, a printed profile and a steady run of destination posts for Turkey, Thailand, Azerbaijan and beyond, without losing its shape.

03

Our Approach

A flight path,
drawn through everything.

  1. Step 01 - Brand Identity & Printouts

    We built the mark from a plane's tail folded into a red roundel, set it in deep navy and signal red with the line Travel. Roam. Live., and applied it to letterheads, envelopes, notebooks, business cards, a clipboard folder and a desk flag.

  2. Step 02 - Company Profile

    The profile opens on an aircraft wing above the clouds and follows a dashed red flight path from page to page: who TRL is, travel knowledge at your fingertips, its values of excellence and innovation, and the journeys it designs.

  3. Step 03 - Website

    The site opens on Tales Without Borders with a destination and trip-length search, then states the agency's position in one line: Experts in Exciting Exploration.

  4. Step 04 - Social Media & Campaigns

    An Arabic-first feed of destination posts and campaign key visuals, each carrying the brand's red call to book, so every post reads as TRL before it reads as a destination.

04

The Result

From a new agency
to a recognisable brand.

TRL now meets travellers with one recognisable brand from the first post they scroll past to the search box on its site: a mark drawn from a flight path, a navy and red system, and a set of assets that sell a destination and the agency behind it in the same breath.

Website

The TRL website on a laptop: Welcome to TRL Travel Agency, Tales Without Borders, with a destination search and Experts in Exciting Exploration

Every piece follows the same dashed red flight path: across the profile's pages, behind the plane on the campaign poster and under the call to action on the site, so the brand reads as one journey wherever a traveller joins it.

Company Profile

The TRL company profile cover: an aircraft wing above the clouds beside the TRL Travel Agency logo
Profile spread: Luxury Escapes and Adventurous Expeditions over a coastline, crossed by a red flight pathProfile spread: Travel Knowledge at Your Fingertips, beside a suitcase and a tablet reading Time to TravelProfile spread: Excellence and Innovation, facing an aerial view of Dubai's coastProfile spread on navy: At TRL, exceptional isn't optional, it's our standardProfile spread: Who We Are, facing a traveller above a turquoise mountain lake

Printouts

TRL stationery in navy and white: letterheads, an envelope, a compliment slip and a notebookA TRL letterhead on a navy clipboard beside a branded envelopeTRL business cards: the white front with a red band and the navy back
TRL post in Arabic: how long will you keep postponing your trip, a smiling traveller over IstanbulTRL post in Arabic: Thailand, where every day is a new adventure, over a golden Buddha and a riverside temple
TRL post in Arabic: your trip is more than travel, a collage of Istanbul, Baku, Ha Long Bay and AstanaTRL post in Arabic: Azerbaijan, a destination worth discovering, over a modern arched building by the sea
TRL post in Arabic: your dream destination starts with the right choice, a plane among destination cards on blueTRL post in Arabic: Istanbul awaits, over the Maiden's Tower on the Bosphorus
TRL campaign poster: the Eiffel Tower, Statue of Liberty, Big Ben and other landmarks under hot-air balloons and a plane on a dashed red route

At TRL, exceptional isn't optional; it's the standard. Every journey starts with the right people and a route drawn with care, and the brand now carries that promise from the first post a traveller sees to the moment they land.

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