01
Brief
Smart homes,
made to feel simple.
Switch On designs and installs smart home solutions: lighting, climate, security and entertainment brought under one control. KHP was asked to build the brand that sells that promise, and to carry it through a company profile, the team's uniforms and the printed kit.
02
The Challenge
Advanced technology,
an effortless feeling.
Smart home technology is easy to make look complicated. Homeowners buy comfort, security and calm, not wiring diagrams, so the brand had to make an advanced product feel effortless and premium at a glance.
It also had to work in people's homes: on the shirts and badges of the team that installs the systems, not only on screens and paper.
03
Our Approach
One switch,
one identity.
Step 01 - Brand Identity
A wordmark whose O is a toggle switched on, set in deep navy with a signal orange and paired with night-lit homes and glass, so the mark itself says what the company does.
Step 02 - Company Profile
The profile leads with Automate your space, elevate your life, and walks through who Switch On is, its vision and mission, and the smart home solutions it brings to a residence.
Step 03 - Uniforms, Stationery & Campaign
The identity was applied to the team's polo shirts and staff badges, the business cards, and a campaign visual: Experience effortless control with Smart Home.
04
The Result
A smart home brand,
switched on.
Switch On now presents smart home technology the way its clients want to live with it: calm, premium and simple to control. One identity runs from the company profile to the team on site, so the brand a homeowner meets in a brochure is the same one that walks through their door.
