01
Brief
A healthcare network
that runs day and night.
TMC Health (Twareat Medical Care Company) provides value-based healthcare to corporations, individuals and communities across Saudi Arabia. It manages more than one hundred clinics in urban, industrial, remote and offshore regions of the Kingdom, open around the clock and together seeing more than 300,000 patients a year. KHP was asked to give that network a company profile and a website that explain it as clearly as it operates.
02
The Challenge
One provider,
many kinds of care.
TMC Health is not one hospital. It is industrial health clinics on client sites, remote area clinics far from any city, a medical center in Jubail and a range of business lines in between, each with its own audience. The material had to present all of it without reading like a list.
It also had to earn trust quickly. The people choosing a provider are procurement and HSE teams at major industrial companies, so the accreditations (Ministry of Health, CCHI licensing, SABIC recognition, CBAHI accreditation and approval as a Johns Hopkins Aramco Healthcare provider) had to sit up front, not in the small print.
03
Our Approach
A clear structure,
a calm clinical system.
Step 01 - Profile Structure & Content
We organised the profile the way a client evaluates a provider: who TMC Health is and how it is accredited, its mission, vision and values, its business lines, a map of its projects across the Kingdom, then each service in turn (remote area clinics, industrial health clinics and the TMC Health Jubail Medical Center).
Step 02 - Company Profile Design
The profile is set in TMC's teal and white with soft photographic washes, generous space and one consistent grid, so clinical photography, maps and service lists read as a single document rather than a stack of pages.
Step 03 - Corporate Website
The website carries the same system online and opens on the three things visitors come for (careers, the employee portal and contact) under a welcome that states the promise: medical services accessible everywhere, for everyone.
04
The Result
From a wide network
to one clear presence.
TMC Health now presents one clear, clinical identity to the companies, communities and patients it serves: a company profile that explains a network of more than one hundred clinics in a few pages, and a website that routes careers, employees and enquiries from its first screen.
