THE LEMON GROVE: Brand Identity case study

01

Brief

An Italian table
with its own name.

The Lemon Grove is an Italian restaurant built around a lush, green dining room of rattan lanterns, hanging plants and lemon trees. KHP was asked to give it a brand that matched the room: refined enough for an evening out, warm enough to feel like Italy.

02

The Challenge

Premium dining
without the stiffness.

Italian restaurants compete on the same cues: red-and-white checks, script logos and stock pasta shots. The Lemon Grove needed an identity that read as premium at a glance and still felt generous and inviting.

It also had to work everywhere a guest meets it: the sign outside, the card on the table, the envelope that carries a booking and the feed where most diners decide where to eat tonight.

03

Our Approach

A serif, a script,
and the colours of the room.

1. Step 01 - Wordmark & Signature

   We set THE LEMON GROVE in a tall, high-contrast serif and paired it with a hand-drawn Italian Indulgence script, so the mark carries both the formality of the dining room and the warmth of the kitchen.

2. Step 02 - Colour Palette

   The palette is taken from the restaurant itself: Phthalo Green for the leaves, Sand Yellow for grain and lemon, Sage Green for the herbs, giving every touchpoint the same calm, natural depth.

3. Step 03 - Applied Identity & Social

   The system was carried onto the brass hanging sign, business cards, letterhead and envelopes, and into a social feed that frames each dish on deep green with the brand's script: Book Your Table, Freshly Seared, Handcrafted with Passion.

04

The Result

From a dining room
to a recognisable brand.

The Lemon Grove now carries one warm, confident identity from the sign at the door to the post on a guest's feed: a serif wordmark with its Italian Indulgence script, a palette drawn from leaf, grain and sage, and a social voice that sells the table before the menu is opened.