El Manar International: Brand Identity, Website & Company Profile case study

01

Brief

Fresh produce,
a brand to export it.

El Manar International Co. for Export & Import is an Egyptian exporter of fresh fruits and vegetables, from citrus, grapes and mangoes to potatoes and onions. KHP was asked to build its identity and carry it across a website, a company profile and the printed kit.

02

The Challenge

Freshness travels
on trust.

Importers choose an exporter on quality and reliability long before they taste the product. El Manar needed a presence that made its standards, its supply chain and its seasons clear to buyers abroad.

Its own profile names the challenge plainly: shifting shipping routes and longer transit times to Eastern Asian markets, and a commitment to keep delivering high-quality produce regardless.

03

Our Approach

Leaf green,
from the field to the screen.

1. Step 01 - Brand Identity

   An M that grows a leaf, set in deep leaf green and paired with photography of orchards, fields and fresh produce.

2. Step 02 - Website

   The site opens on Quality You Can Taste, Freshness You Can Trust, and takes buyers to the company, its categories and contact, in English, Spanish and Arabic.

3. Step 03 - Company Profile

   The profile sets out El Manar's mission, its commitments to quality, reliability and customer satisfaction, its community engagement and a seasonal calendar of what it ships each month.

4. Step 04 - Printouts

   The identity was applied to folders, letterheads, envelopes, business cards and branded mugs.

04

The Result

Bringing freshness
everywhere.

El Manar now meets importers and partners with one fresh, trustworthy identity: a website that leads with quality you can taste and freshness you can trust, a company profile that sets out its mission and its seasons, and a printed kit that carries the leaf-in-the-M mark across every document.