01
Brief
A design school
online as it is on campus.
Raffles Design Institute Riyadh is part of the international Raffles network of design colleges, teaching foundation studies, visual communication, fashion marketing and management, interior, jewelry and fashion design. KHP was asked to design a website that presents the institute and its programs to students and parents in Saudi Arabia, and turns their interest into applications.
02
The Challenge
Six programs,
one clear first step.
A design school is judged on taste before anything else. The site had to feel like a creative campus, not a prospectus, while still answering the practical questions a student and a parent ask: what can I study, what does it cost, and how do I apply.
It also had to speak to its audience in both languages, so the Arabic version had to be as complete as the English one.
03
Our Approach
The campus first,
the programs one click away.
Step 01 - Campus-Led Home Page
The home page opens on full-width photography of the campus, its library and studios, so a visitor sees the place before reading about it.
Step 02 - Programs on the First Screen
The six programs sit in one row under the hero, each with its own icon and a direct link to its page, with Workshops and Apply Now as clear calls to action in the institute's orange.
Step 03 - Admission in Two Languages
About Us, Programs, Scholarship, Admission and Contact are in the main navigation, and the whole site is mirrored in Arabic behind a single toggle.
04
The Result
From interest
to application.
Raffles Design Institute Riyadh now has a website that works as its front door: a prospective student lands in the campus, sees every program on the first screen and is one click from applying, in English or Arabic.
