ACME: Brand Identity, Website & Company Profile case study

01

Brief

End-to-end construction,
one brand to carry it.

ACME is an Egyptian company working across contracting, real estate development and investments, taking projects from design and construction through project management to turnkey delivery. KHP was asked to give it an identity and carry it across a website, a company profile and a full set of printed and on-site material.

02

The Challenge

Many services,
one clear presence.

A company that runs a project from pre-construction planning to final styling has a lot to explain, and clients and developers decide quickly whether they trust a contractor with their project. ACME's presence had to make that range read as one organised offer rather than a long list.

The identity also had to hold far beyond paper: on a letterhead and a business card, on a safety helmet, on the hoarding around a site and along the side of a trailer.

03

Our Approach

Deep blue and glass,
from the desk to the site.

1. Step 01 - Brand Identity

   A structural A mark built from solid strokes over the ACME name, set in deep blue and paired with photography of glass towers, cranes and steel.

2. Step 02 - Website

   The site opens on a building rising out of its blueprints with the company's position, Egypt's end-to-end construction company, and sends visitors to a consultation or the company's story from the first screen.

3. Step 03 - Company Profile

   The profile sets out ACME's values (high quality, skilled labour, commitment, competitive prices, customer satisfaction and innovation), its partners and its project management services, from pre-construction planning and scheduling through quality control and post-construction close-out to the full turnkey service.

4. Step 04 - Printouts & Site Branding

   The identity was applied to the letterhead, envelopes and business cards, a notebook and the digital screens, then taken onto site: safety helmets, the hoarding around the works and the livery of a trailer.

04

The Result

One builder,
recognised on every site.

ACME now meets clients, partners and the street with one identity: a website that states what it does from the first screen, a company profile that walks through its services from pre-construction to turnkey handover, and a printed and on-site kit that carries the mark from the business card to the hoarding and the trailer.