01
Brief
Selling land
as a way of life.
La Granja Development is the Egyptian developer behind Rayan West, a project that puts cultivated farmland and greenhouses beside domed villas and offers them to buyers as both an agricultural investment and a place to live. KHP was asked to give the developer and its project one presence: a company profile for investors, printed material for the sales floor and the site, and a social feed to carry the launch.
02
The Challenge
Two promises,
one project.
Rayan West makes two offers at once: a return on cultivated land, and a calm life in a villa beside it. Told apart, the investment reads as a spreadsheet and the lifestyle as a brochure, and neither convinces on its own.
The project also had to look credible before it was finished. Buyers commit to a development on the strength of how it is presented, so every piece had to hold the same standard, from the profile an investor reads to the vest a site team wears.
03
Our Approach
The land and the homes,
always seen together.
Step 01 - Company Profile
We built the company profile around the developer and the project together: its story, core values, management structure and board, set against the domed villas and the greenhouse fields so the land and the homes are never shown apart.
Step 02 - Printouts & Site Collateral
The identity was carried into the printed sales kit: a presentation folder, a tri-fold brochure laying out the villa models, a roll-up for the sales floor, and branded vests for the teams on site.
Step 03 - Social Media
For the launch, the feed alternates the two promises. Some posts sell the investment (ownership, the 15% down payment, the return from the land) and others sell the life, all in one Arabic-first visual language under the Rayan West mark.
04
The Result
One project,
told the same way.
La Granja Development now presents Rayan West the same way everywhere a buyer meets it: one identity across the company profile an investor opens, the printed kit on the sales floor and the site, and the social feed that carried the launch.
