01
Brief
Building since 2006,
a brand to match.
iGroup Construction is an Egyptian contracting company delivering projects from pre-construction and engineering through to architecture, landscaping and surveying, with work that includes the library area at Smouha Club. KHP was asked to give it an identity and carry it across a website, a company profile and a full set of printed material.
02
The Challenge
A builder's record,
a modern face.
Contractors win work on trust: clients and consultants want to see the record, the discipline and the people before they award a project. iGroup's presence had to communicate that solidity at a glance, while looking current enough to stand beside the larger firms it competes with.
The identity also had to work on site as well as on paper, from a letterhead and a business card to roll-ups, flags and the ID cards its teams wear.
03
Our Approach
Navy, steel and orange,
from the site to the screen.
Step 01 - Brand Identity
A heavy, engineered iGROUP wordmark over the word Construction, set in deep navy with an orange accent and paired with black-and-white site photography of cranes and towers.
Step 02 - Website
The site opens on a building under construction with the company's promise, Delivering Excellence in Every Brick Since 2006, and routes visitors to its projects, services and contact from the first screen.
Step 03 - Company Profile
The profile sets out the company's values (bold innovation, integrity in action), its success partners and its services, from pre-construction and project engineering to architecture, cost planning, landscaping and surveying, with projects such as the Smouha Club library.
Step 04 - Printouts
The identity was applied to business cards, folders, a letterhead and envelope, a tri-fold brochure, roll-ups reading where vision meets structure, desk flags and staff ID cards.
04
The Result
One contractor,
built to be recognised.
iGroup Construction now presents one solid, consistent identity wherever a client meets it: a website that states its record from the first screen, a company profile that walks through its services and projects, and a full printed kit from the business card to the roll-up on a site entrance.
