Hoxton FX: Company Profile & Social Media case study

01

Brief

A broker
that is always trending up.

Hoxton FX is an online broker offering forex and CFD trading on MetaTrader 5, with a partner programme for introducing brokers. KHP was asked to write and design its company profile and to run a social feed that speaks to traders in Arabic and English under the brand's line, Always Trending Up.

02

The Challenge

A crowded market,
a lot of fine print.

Every broker promises tight spreads and fast execution, so the features alone do not tell a trader why to choose one over another. The profile had to make Hoxton's offer read clearly, and give the company behind it a culture and a purpose rather than only a price list.

The feed had the opposite problem: trading content is easy to make dull. It needed a visual idea strong enough to stop the scroll while staying credible to people trusting a platform with their money.

03

Our Approach

Clear spreads,
a signal in every post.

1. Step 01 - Profile Structure

   We built the profile the way a trader or partner evaluates a broker: vision, mission and social responsibility, the culture behind the team, the benefits of trading with Hoxton (liquidity, fast execution, tight spreads, expert support, negative balance protection), market research and trading tools, customer service, the MetaTrader 5 advantages and the partner programme.

2. Step 02 - Company Profile Design

   The profile pairs a pale page with Hoxton's deep green and market-chart photography, and sets each section as a clean diagram of numbered steps and linked benefits so dense information reads at a glance.

3. Step 03 - Social Media

   An Arabic series follows an astronaut across planets and moons with one idea, that in space and in the market the signals are there for those who read them, alongside English posts on easy platforms, why to choose Hoxton FX and why to start trading.

04

The Result

One broker,
one recognisable voice.

Hoxton FX now explains itself to traders and partners in one voice: a company profile that sets out its platform, its benefits and its partner programme in a few spreads, and a bilingual feed that turns market signals into a recognisable visual series.