01
Brief
Sixteen years of craft,
one story to tell.
Lujain Group is a Saudi company that began in 2009 in woodworks and furniture manufacturing and has grown into design, fit-out, event management, technology and sports. Its joinery arm produces wooden cladding and ceilings, countertops, kitchens, hotel and office furniture, and fire-rated doors in-house. When Lujain came to KHP, the brief was to make the group's presence match the scale of what it now delivers.
02
The Challenge
Proven on site,
invisible everywhere else.
Lujain's work stood in hospitals, villas and hotels across the Kingdom, but the brand around it still read like the workshop it started as. Procurement teams and government tenders judge a partner on its profile before they ever see its floor, and Lujain had no document that carried its record, its capacity or its certifications with authority.
The second challenge was structure. A group with several companies and six product lines needed one system that let each part stand on its own while reading unmistakably as Lujain: on the website, in print and in the feed.
03
Our Approach
Navy, timber and
a record told in order.
Step 01 - Visual Language
We set the light, wide-tracked lujain wordmark against deep navy and flowing timber architecture, with a warm amber accent. The waves of slatted wood became the group's signature image, a direct line from what Lujain makes to how it looks.
Step 02 - Company Profile & Portfolio
We wrote and designed the company profile in twelve chapters: overview, chairman's message, products, workflow, manufacturing power, health and safety, approvals, certificates and clients. The journey from 2009 to 2025 is laid out as a timeline, and each product line gets its own spread.
Step 03 - Website & Social Media
The website opens on the group and links out to each of its companies. The social feed runs on one template: the wordmark, a full-bleed project photograph and a headline (Crafted for Care, Crafted to Last, A Partnership Built on Trust), so every project announcement adds to the same story.
04
The Result
From workshop to
trusted partner.
Lujain Group now presents with the confidence of the projects it delivers. One navy and timber identity carries the website, the company profile and portfolio, and a social feed that turns every handover, from Mouwasat Hospital to NHC's Marafa Villas, into proof. A sixteen-year manufacturing record finally reads like the trusted government and hospitality partner it has become.
